Sendle Small Business Survey - March 2021

We spoke to Aussie Sendlers to find out how they’re feeling about the year ahead. COVID still lingers but that Australian optimism remains as unshakeable as ever. Let’s dig into the results.

Record eCommerce summer

Australians went on their biggest online shopping spree in retail history. And, the skyrocketing eCommerce activity triggered record parcel volumes as consumers prioritise safety and convenience.


Black Friday


Cyber Monday


Box Day sales

In November and December, Sendle’s parcel volumes more than doubled compared to the previous year with large spikes on the three major buying days.

Shop local impact

61% of SMBs

sold more online during the busy Christmas period compared to 2019.

The 5 most popular products delivered via Sendle during the festive season included:

The top 10 suburbs that shipped parcels via Sendle were in Victoria and New South Wales.


1. Braeside (VIC 3195)
2. Cheltenham (VIC 3192)
3. Collingwood (VIC 3066)
4. Dandenong South (VIC 3175)
5. Moorabbin (VIC 3189)
6. Nunawading (VIC 3131)
7. Alexandria (NSW 2015)
8. Caringbah (NSW 2229)
9. Kingsgrove (NSW 2208)
10. Marrickville (NSW 2204)

Since launching Debriefs in 2017, Will Campbell has worked tirelessly to grow his MicroModal men’s underwear business online. So, when COVID upended traditional retail he was already operating in the eCommerce space and has continued to break records.

We experienced a big increase in sales during Christmas 2020. A lot more people did their shopping online and we were well set up for that.


Will Thomas, Debriefs, Sydney

Small biz optimism

Australia is in its first recession in nearly three decades. But despite this dip, the economy is recovering faster than anticipated. We’re pleased to report that consumer and business sentiment are at long-time highs.


A whopping 95% of SMBs are feeling optimistic about growing their business in 2021!


Australian-made is all the rage, with 67% of small businesses selling locally made products.


of SMBs have seen increased demand for their locally made items.


With the massive shift online, 75% say Sendle’s integrations with eCommerce platforms like eBay and Shopify have made the shipping process even easier.


Tanna Draper Nagas, Made for Olive, Sydney

Tanna Draper Nagas is a proud Bayali woman who launched her Indigenous jewellery side hustle during one of the toughest years in living memory. Tanna might have sore hands from moulding all that clay into earnings but she’s brimming with optimism for her small business.

I'm feeling re-energised for what 2021 has to bring, I plan to continue to create and stock my earrings in a variety of beautiful stores.

The Green Revolution

More Aussie small businesses, including Sendle, are doubling down on their commitments to the planet in this year of the UN Climate Change talks. Our impact matters.
Carbon neutral impact

74% of SMBs

say 100% carbon neutral shipping is very important for their business.

21 billion

Sendle has offset nearly 21 billion kilometres of carbon to date by supporting environmental causes like Australia’s Boobera Native Forest Regeneration project.


of small businesses are selling products that are 75% or more made from ethical or sustainable materials.

Kerry Wood and Katie Hennah are tackling the packaging crisis head-on with their handmade and naturopathically formulated hair and body products. No plastic is used to package their products. They’re focussed on making NueBar 100% carbon neutral this year.

Sustainability is the very reason we started NueBar. There is always room for improvement and working towards a fully carbon neutral business is our goal for 2021.


Kerry Wood and Katie Hennah, Nuebar, Sydney

Sendle 2020 Small Business Survey