Sendle US Small Business Survey - Oct 2021

With the holiday season in full swing and cautious consumers opting to shop online for gifts, we spoke to US Sendlers to gauge how prepared they are for another record peak. Check out the results!
 

COVID Resilience

Small businesses are using the lessons learned from peak 2020 to successfully navigate the ongoing challenges of selling and shipping during a pandemic, like getting organized early!

68%

of SMBs say sales have increased or remained the same despite the COVID supply chain disruptions

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59%

feel optimistic or comfortable about being prepared for the festive shopping frenzy

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33%

are concerned about delivery delays in the lead up to Black Friday, Cyber Monday and Christmas 

Top tips


  Get prepared early
  Set realistic delivery expectations with customers
  Be kind to your delivery driver
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eCommerce Shipping

The much talked about eCommerce boom is not just a short-term fad, with small businesses quick to adapt to the mind-boggling consumer shift to online.

54%

of SMBs that started shipping with Sendle during the pandemic are running a side hustle (part-time business)

48%

say Sendle’s integrations with global eCommerce marketplaces make shipping a breeze

The top 5 product categories

forecast to be delivered by Sendle this holiday season include:

Embracing Sustainability

With the UN Climate Change talks on the agenda, governments and big business are setting Net Zero targets, but small businesses are leading the charge.

62%

of SMBs factor sustainability into most of their business decisions

86%

of Sendle customers say carbon neutral shipping is important to them

We’re really passionate about sustainability from the way the product is made to shipping it to your door. We have strict buying standards for each product category we look at and do a lot of research and analysis around how it was created and what it’s created from. For packaging we use recycled paper bags and compostable shipping tape and labels.  And we ship carbon neutrally.

Genevieve Fisher, Eco Collective, Seattle.
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Sendle 2021 Small Business Survey