It's time to think before you ship

The grizzly truth behind online shopping

How often have you spent hours choosing that perfect purchase, but then only seconds deciding how it’s sent? It’s time to change these old habits. 




The 10ft cardboard grizzly bear and cub stand in the middle of Lake Union Park, Seattle and have an important message to deliver: It’s not just how you shop, but how you ship.

At 10AM on Earth Day these two made their debut, emerging from a forest of recycled packaging boxes and the brilliant mind of artist Laurence Vallières. They stand as a 150lb reminder of the impact of our online shopping addiction.

Ready to look beyond the visible cardboard problem and see the invisible cost?


Laurence Vallières

Born in Québec city Laurence Vallières is world famous for her large-scale creations in cardboard, so naturally we wanted to work with her.

She studied visual arts at Concordia University before an exchange program in Los Angeles. It was after graduation, and an artist residency in Russia that Vallières started using found materials in her practice.

By using discarded cardboard, a material that’s in abundance all over the world, she is able to create large works practically anywhere, plus she’s all about creating a meaningful environmental impact with there creations which we love.

Recently Vallières has spent her time outside of Canada, showing in The United States (including Burning Man!), Europe and Asia.

What is the problem?

Online shopping has made our lives easier. Who doesn’t enjoy getting a package delivered right to their doorstep in a flash?

Unfortunately, this has created an increasing problem for our planet, with tons of CO2 being emitted as a result of our online purchases. The problem isn’t slowing either, with e-commerce set to rise by over 50% in the next four years*. Our grizzly stands as a symbol of this ongoing threat to the environment.

Some of the numbers...


25 million tons of CO2

are set to be emitted into the atmosphere by 2030 if we take no action.


98% of the grizzly’s original habitat

has been destroyed or lost due to human expansion. 


1 billion trees

are needed to create a year’s worth of cardboard packaging.


Looking for more stats?

get the whitepaper to learn more about the impact of shipping.

But before we get too gloomy, we should mention there is a solution. Better yet, it’s super simple and only requires a little thought before you ship…

How do we make a difference?

This is where 100% carbon neutral shipping can help. When you choose carbon neutral you offset the CO2 created from your delivery. Think of it as a way where everyone wins. You get your items delivered, and the environment gets a much needed helping hand.

Carbon neutral shipping can work in many ways. At Sendle we choose to support environmental restoration projects that protect natural habitats. These actions help limit the damage of CO2 by allowing nature to capture it. Neat right? And for every delivery we invest more in these projects and capture more CO2.

Some of our projects that have already helped save wilderness and combat climate change around the world are:

Klawock Heeyna

( United States )

Mount Sandy

( Australia)

Beidler Forest

( United States )

If you’d like to see how it all works you can also visit our impact page.

What can you do?


By choosing carbon neutral shipping you can give back to the planet and still have deliveries right to your door. Plus there are heaps of fantastic businesses already offsetting their shipping through Sendle. A few of our favorites can be found here.

So look for a carbon neutral shipping partner next time you shop online and start to change the world, one package at a time.

Like our mission? Help spread the message by sharing one of the images below. Every delivery makes a difference!

For more carbon neutral goodness, follow us online:

Recycled cardboard donated and delivered by Republic Services Cardboard Recycling Center

How small businesses can reduce the harm of shipping

A resource for any small business that wants to understand the environmental cost of shipping, and steps we can take to reduce our impact.


What else can you do?

Resources from the Sendle Blog with more ideas for making eCommerce sustainable.

The big guide to sustainable packaging


Trash into treasure: the future of sustainable packaging


5 ways to change up your shipping for a happier planet

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Earth-friendly ways to revamp your online shopping habit